Building an E-mail Mailing List
"The Money is
in the List"
When youíve got an e-mail
list, you can sell products and services simply through
a push of the "send" button. Itís the easiest, quickest
way to make volumes of sales and drive a ton of traffic
One of the main reasons why an e-mail list is so important
is its ability to create a relationship and build trust
between you or your brand/product and your readers. When people on your
list start to receive your e-mails on a regular basis, they
begin to get to know you and see how much you know about
the things that concern them. With consistent e-mails,
you can build a lasting connection between you and your
If a reader signs up for your newsletters
they usually know very little about you, so they will be
more resistant to trusting you, which ultimately makes them harder
to sell to. Once they start to receive your
e-mails however, they become more and more likely to consider and act upon your
recommendations. Studies show that e-mail lists have
higher conversions rates than websites, since you've
already built a relationship with your customers through
e-mails and newsletters.
How to Collect E-mail Addresses
To build and manage an e-mail mailing list, you first need to create
a way for people to enter their e-mail information.
There are many ways to do this. You might have an
opt-in box in your web page (similar to the one in the
left column on this page) or a flying pop-over
subscription form that must be cleared before visitors
can access your site pages. You can also have an
exit grabber on your site to entice people to opt-in
before they leave. One idea to make subscribing
more tempting for people is to offer some kind of
related FREE giveaway.
It is important to remember that e-mail lists only work when
you use them frequently. But donít use every e-mail
to try and sell people. Some experts suggest that
you should have 3 informational e-mail messages for every 1 advertising
It is also important to emphasize the necessity
of a good, quality e-mail list management partner.
At The Neuropathy Soltuion we entrust all of our
e-mail list management to a company known as Aweber.
They're cheap, reliable, and provide all the tools, insight
and support you need to successfully manage an e-mail list.
To learn more about Aweber
Questions: Contact James, our marketing and
affiliate guru, by e-mailing:
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